Our Story

Chapter 101 is a never-ending story – of taste, of style, of texture and imagination. It is the story of a young Iranian dreamer, who observed the world and lost herself in fascination at what she saw: the geometry of nature, of architecture, of people and their feelings. As years past, she travelled the region and beyond, discovering new stories and shapes – sketching, interpreting and layering.  
Today, Chapter 101 is the interpretation of life through bespoke interior design. Each piece tells its own narrative and expresses unique emotional patterns. Rooted in Middle Eastern culture, it is structural and multi-dimensional. 
Ultimately, our design is here to add stories to your life – to shape your space, stoke dinner party conversation, and bring intrigue to your home.

  Rewriting contemporary design